Ideation Limitation
I find that I suffer from Ideation Limitation. That is, that when I have an idea for something I immediately run it through my mind’s filter and usually within a few moments discard it as something that ‘surely people would never use’… leading me to the conclusion, so why would I build it?
The crux of this syndrome is the “surely people would never use” part. More specifically, the problem is that “people”, are not me. I think coding a site to upload some photos, automate them into a simple slideshow is a no brainer. Your mom on the other hand thinks that’s about the most fan-futon-tastic thing ever. She and all the ladies in her card group use it religiously; sharing photos of their baby grandchildren drooling and gnawing on the dogs chew toys. Who knew.
Working in the web gives me an unhealthy filter for potential ideas. Is it because I’m smarter than everyone else? Probably. (Ha!) Actually, it makes me rather stupid. I thought Twitter was a stupid idea. Who would use a service like that? (Insert another Ha! here)
Bottom line is, I need to start thinking outside of my own filters. I need to get into the mindset of the 400 million plus users who think that Facebook is awesome, and start building sites/apps for them. There will likely always be a segment that finds your site/app useful, even if you’re not actually a part of that segment.
